The development process of the “My Curly Way” product line, took a long time. The main reason for that is that we wanted the products to be not only mainly based on natural ingredients, but we wanted them to be useful for the worldwide curly hair community as well.

Useful- what does it mean?

It means that your curls will be defined, moisturized, healthy and full of life!

The combination between nature inspired to useful is not so obvious, especially when we’re talking about styling products. It’s very hard to combine these two criteria together, but after a long development process and after testing it among many curlies in our community, we succeeded!

What will you NOT find here?

The products were created out of the necessity of the curly hair community. Therefore, you will not find here sulfates, silicones, parabens, mineral oil, wax, formaldehyde, or drying alcohols.

What WILL you find here?

Provitamin B5

Provitamin B5 is a member of the powerful B-complex vitamin family. It is known for hydrating, moisturizing, protective and anti-aging.


Jojoba oil is extracted from the jojoba plant. It’s composition resembles our natural oil that lays upon our skin and scalp (sebum) and therefore is not too oily for human beings. This oil contains a high concentration of Vitamin E and therefore, helps to moisturize the hair and skin.

Plant Extracts

Each product contains several plant extracts with different benefits according to each and every product target. To understand more, view each product page.

Vegan Friendly

The ingredients were produced from vegan ingredients only

Cruelty Free

No animal testing!

Fruits and Vegetables Extracts

Almonds, bananas, carrots and many more other goodies are just some of the components from which our products are produced. For healthy hair, natural look and shine.